Either when looking for dates or hooking up, ghosting is a habit that sites and apps are looking to address, merely because it pisses users off (unless you are the one doing the ghosting of course !)

Now dating platform Badoo has started to stop it on their site.

If a user hasn’t replied to a message after three days, they’ll get a prompt from Badoo suggesting responses like “Hey, sorry for the late reply. When are you free to meet?” or “Hey I think you’re great, but I don’t see us as a match. Take care!”

According to Badoo:

“Not only does the feature intercept the ‘ghosting’ process by encouraging users to reply, it also prompts those who are actually interested in their match, to get the ball rolling and meet in real life.

“Ghosting has been going on forever, but apps have expanded the dating pool and created more opportunities for people to meet. Therefore the chances of being ghosted are higher. For anyone who finds themselves being ghosted, don’t assume that they stopped talking to you because you did something wrong. It’s a by-product of online dating rather than a reflection of you as a person.”

Claire Scott – Psychologist, Badoo