Google has been hit with a 50 million euros (£44m) fine for breaking EU data protection laws.

The fine, issued by the France’s data protection office (CNIL), Google guilty “for lack of transparency, inadequate information and lack of valid consent regarding the ads personalisation.”

“Users are not able to fully understand the extent of the processing operations carried out by Google,” said the CNIL. “But the processing operations are particularly massive and intrusive because of the number of services offered (about twenty), the amount and the nature of the data processed and combined.”

“Similarly, the information communicated is not clear enough so that the user can understand that the legal basis of processing operations for the ads personalization is the consent, and not the legitimate interest of the company,” it added.