You may have seen a ton of “7%” posts around over the last few months, but it has been around January 2018; but instagram notes that its gathered more popularity lately gaining thousands of likes.

It was claimed by many Instagram users that the platform only shows followers 7% of users posts and in order to keep a post “relevant”, viewers will need to “like” their posts.

Instagram now refutes this in a Twitter thread

“We’ve noticed an uptick in posts about Instagram limiting the reach of your photos to 7% of your followers, and would love to clear this up.” It explains that the Instagram feed shows the posts in the order of the accounts that you tend to interact with the most. That means that you should see all the posts from accounts you’re following eventually, assuming you have the patience to scroll all the way down.

Similar to Twitter and Facebook manipulating their users timelines a little while back; to make certain topics appear higher up and seem more important or relevant. This may seem like a small and insignificant tweak, but this does subconsciously influence the news and topics we see and their importance.