Matt Roach, creative director at Anomaly, has designed a set of Pantone-style guide to poo, to get readers more intimately acquainted with their own Sh*t.

Know Your Sh*t and its (little) sister edition, Know Your Baby Poo are two beautifully designed Pantone-style guides that contain facts, advice and… toilet jokes.

Plus, they are not just fun to look at. Matt Roach says the two guides are approved by gastroenterologists as well as pediatricians.


Credits: Matt Roach / Penguin

According to Creative Review, “Know Your Sh*t features a vast array of crap, exploring 19 different types of poo, all of which come with catchy names. Know Your Baby Poo is geared towards concerned parents, and promises to address the kind of burning questions that would usually require a frantic Google – such as ‘Is it normal for their poo to look like Dijon mustard?’”


Credits: Matt Roach / Penguin

I love the creative director take on a subject that is often taboo, yet so important.

Know Your Sh*t and Know Your Baby Poo are published by Penguin:

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