Jif, the famous peanut butter brand, is set to put an end to the GIF debate. Spoiler, it’s GIF, with a hard “G”. Even GIPHY agrees.
Back in 2013, Steve Wilhite – the creator of the GIF – declared that the acronym “GIF” should be pronounced “JIF.” Nice try, Steve… To this day, there are still two teams in the world, arguing about the pronunciation of GIF. And you are either on the hard “G” team or the soft “G” team.
Today a new voice is entering the debate. Jif peanut butter believes it has the right to make a case that it owns the soft “g”, saying that the animated format GIF should thus be pronounced with a hard “g.”
The J.M. Smucker Company, which makes Jif, teamed up with GIPHY to release a special jar of Jif peanut butter that replaces the classic Jif branding on the label with “Gif.” The idea is simple: prove that there is only one obvious way for each of the two to be pronounced.
Can this put an end to decades of debating? Personally I think it should be a hard “g” and even Hillary Clinton agrees. GIF is an acronym that stands for “Graphics Interchange Format.” You don’t say “Jraphics” do you?