This year, Diwali will be front and center on Pinterest with exclusive curated content from celebrities, creators and publishers, shopping selections from Indian and British brands and local in-product activations to make it even easier to explore the latest Diwali’s inspirations.

While things may look different this year with no large gatherings authorized and with travel limitations in place, Pinners are still looking to celebrate as they are searching for mithai recipes, home decoration ideas like diyas, rangolis and flowers, gifts to buy such as hamper baskets and fashion outfits for the entire family. They are turning to Pinterest, the visual discovery engine, to find inspiration to keep the festive spirit vibrant this year.

More than 400 million people around the world use Pinterest every month to get inspiration to create a life they love. Pinterest users are planners, and even if they were physically bound this year, they were nonetheless preparing future projects and planning upcoming seasonal celebrations. Therefore, it is not surprising that searches for Diwali-related ideas started as early as the month of July.

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