Twitter took Twitter by storm by asking users to describe 2020 in one word. The tweet generated over 120,000 replies.

How would you describe 2020?

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No-one knows Twitter better than Twitter. But who could have predicted that a simple four-letter tweet could generate over 120,000 replies, 120,000 retweets, and have nearly 150,000 people tweeting about it?

It all started on Thursday, December 3rd when the official @twitter account asked its followers to describe “2020 in one word:”

The rest has become history. Thousands of users got involved, and dozens of world-famous brands joined in in the best fashion: by bringing the funniest and most realistic bad experience in their own universe, all in one word.

From YouTube’s “unsubscribe” to Adobe’s “Ctrl + Z” and LEGO’s very truthful “Ouch” alongside a LEGO block, here are some of our favorite brand replies:

2020 has been a horrible year, but at least we’ve all kept our sense of humor. That has to be something.

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