Today, Pinterest is announcing the upcoming launch of the Creator Code, our content policy designed to keep Pinterest a positive and inspiring place. The Code will enforce the acceptance of guidelines before Creators can post Story Pins. This effort to mitigate negativity is a critical step in our journey to build a positive experience that adds lasting value to the lives of our more than 450 million users around the world.

The idea for the Creator Code emerged in the middle of 2020 — a year marked with a global pandemic, political and societal movements and riots around the world. In opposition to  online media taking a dark turn alongside these events, ranging from health misinformation to political rhetoric to call-out culture, Pinterest continues to invest in keeping the platform safe and inspiring. On Pinterest, Creators have the unique opportunity to support and inspire people on their inspiration journeys with positive, inclusive and actionable ideas, during a time when they most need it.

”We’ve been building Pinterest for 11 years, and ever since our users routinely tell us that Pinterest is the ‘last positive corner of the internet’. In that time, we’ve also learned that you need to design positivity into online platforms as deliberately as much as you design negativity out. The Creator Code is a human-centric way for Creators to understand how to be successful on Pinterest while using their voice to keep Pinterest positive and inclusive.” – Evan Sharp, Co-Founder, Chief Design and Creative Officer, Pinterest.

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Creator Code Rules 

The Creator Code is a mandatory set of guidelines that lives within our product intended to educate and build community around making inclusive and compassionate content. It is intended to be proactive and empowering for Creators, rather than reactive and reprimanding. Creators with Story Pin access will be required to agree to the code during the publishing process, acknowledging their responsibility in keeping Pinterest safe and positive. The code outlines specific rules that Creators must follow, including:

  • Be kind: Ensure content doesn’t insult or put others down
  • Check my facts: Make sure information is accurate and factual
  • Be aware of triggers: Practice discretion when it comes to visually sensitive content 
  • Practice inclusion: Never intentionally exclude certain groups or communities
  • Do no harm: Make sure any call to action or challenge is safe

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