We’ve heard from our more than 475 million Pinners that they want to engage with video and explore content directly on Pinterest. Today, we’re introducing Idea Pins, our multi-page video format, to all Creators in the US, UK, Australia, Canada, France, Germany, Austria and Switzerland. This new access and capability will empower anyone with a business account to create inspiring content and better interact with their audiences, building more engaged communities directly on Pinterest.
Idea Pins make it easy for Creators to publish high-quality, long-lasting, save-able content directly to Pinterest. In fact, the number of Idea Pins created daily has grown by nearly 4x since January.* With these updates, we’re highlighting the people behind the content and encouraging Pinners to follow Creators and engage with the ideas that they find.