Inspiration can strike in ways you never expected. You may have an interest in mid-century modernism, find maximalism and end up loving cluttercore. Through exploration, you can find and shape the things that you actually enjoy doing. Imagine a place where you go to plan and end up creating — not for clout or performance, but for finding things that personally fulfill you. That’s Pinterest.

That journey of discovery and inspiration is the core of Pinterest’s newest brand campaign, “You just might surprise yourself.” The campaign defies the perception that Pinterest is just recipes, DIY projects and wedding dresses, and instead is an invitation to invest in discovering something new — from disco eye makeup to indoor hydroculture to the japanese art of Kintsugi. 

Here’s a peek at the campaign’s hero film ‘Discovery’:

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