Pinterest’s mission is to provide everyone with the inspiration to create a life they love. And we know it’s easier to feel inspired when you feel properly represented. We’ve invested in features like skin tone ranges to give Pinners a way to filter beauty search results by similar skin tone ranges, which we expanded to thirteen more countries earlier this year. And today, we’re announcing that Pinners will be able to self-select their pronoun(s) and add it to their profile in the coming weeks. Pinner and business accounts can select from various sets of pronouns in their settings. Their selected pronouns will show up on their profile, next to their username, which allows Pinners to self-identify and express who they are and helps build an even more inclusive experience on Pinterest.  


Throughout the month, Pinterest will celebrate Pride with a new campaign, “Show Your True Colours,” aimed at driving  inspiration, celebration and action among Pinners and Creators. The campaign includes a digital film featuring six LGBTQ+ Pinners and cultural icons to inspire the queer community and allies in areas of their lives. 

We’ll also feature content from creators from the LGBTQ+ community and allies in the Today tab. Pinners can get inspired to express themselves with ideas from Creators across fashion, beauty and art, plus inspiration on how to show pride in the community, by advocating for LGBTQ+ rights, supporting loved ones, and progressing the conversation either publicly, or personally, among friends and family. 

Over the next few weeks, when Pinners  search terms related to “Pride” on Pinterest, suggested searches will appear in all the colours of the rainbow. This experience is available for all users in the US, Canada, France, DACH, Spain, Italy, Japan and Latin America). Also, people searching for Pride ideas on Pinterest will see a festive background below the search bar with additional search recommendations. 

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