AXE has launched a limited edition Dogecoin-themed body spray described as a “48-hour crypto scent with a dank musk.”

Back on Doge Day (April 20), when crypto coin evangelists prayed together for Elon Musk to pump the meme-coin to $1, AXE promised that it would release a Doge-inspired body spray called “Dogecan.”

Related | Original ‘Doge’ Meme Sells for Over $4M At Auction

“If it gets to $1, we’ll make it happen,” the brand Tweeted.

Well, we all know where the coin’s price went (hint: not the moon), but the marketing team at the grooming and fragrances brand decided to go ahead and create Dogecan anyway and give away a limited amount of the new scent – for free.

Cans are now available for free when registering on the website dedicated to the campaign. Better hurry!

“We’re going to the moon,” the company said in a statement sent out with sample cans. “In this can, you’ll find the crypto-confidence you need to get there. This isn’t a scent to stop and celebrate how far the Doge Army has come. It’s the scent to rocket all the way there. So strap in.”

Dogecoin, the 12th largest cryptocurrency in terms of market capitalization, not only never hit the $1 target on April 20, it began plunging and dropped more than 20% on Doge Day.

Later in the month, it began an upward trend which saw the coin rally from about 27 cents to its May 8 all-time high of almost 74 cents. It has since dropped to about 16 cents at the time of writing.

A fun campaign, but a very painful reminder for those who are HODLing.


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