Creators with existing brand partnerships who are creating branded content have an easier way to disclose paid relationships with a new tool that will add a “paid partnerships” label to Idea Pins. 

We know many Creators have established partnerships with brands and want to highlight their branded content across Pinterest. Today, we’re introducing in beta a new paid partnerships tool that allows Creators to disclose their paid partnerships. Creators who make branded content will be able to add the brands directly in their Idea Pins, and once the brand approves the tag — the Idea Pin will include a “paid partnership” label. This tool will make it even easier for Creators to disclose partnerships with brands and use their expertise to connect with Pinners authentically.

We’re focused on building a creator platform centered on inspiration over influence and entertainment. With these latest updates, Creators can make their content more actionable and shoppable, make a living and easily partner with brands. We’re launching the Idea Pins product tagging tool to all business accounts in the U.S. and UK and will continue rolling out access over the coming months to international creators. The paid partnerships tool is now live for select Creators in the US, UK, Canada, Australia, Ireland, New Zealand, France, Spain, Italy Germany, Switzerland, Austria, Sweden, Brazil, Argentina, Mexico, Chile, Colombia and Peru.

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