RIP Milk Crate Challenge, 2021-2021.
The latest viral sensation that takes extreme liberties with the idea of personal safety might live on elsewhere, but it won’t be on TikTok. That’s because searching for the videos, which feature people trying to walk up and then down precariously stacked milk crates, will direct you to a big fat page full of nothing instead, per CNN.
Indeed, searching for the hashtag in its most basic form on TikTok right now brings you to a page explaining that whatever lived there before violated the app’s content guidelines and thus had to be purged.
Credit: screenshot: tiktok
“TikTok prohibits content that promotes or glorifies dangerous acts, and we remove videos and redirect searches to our Community Guidelines to discourage such content,” a TikTok spokesperson told Mashable in a statement. “We encourage everyone to exercise caution in their behavior whether online or off.”
TikTok’s decision here is understandable, as people have suffered injuries while attempting the Milk Crate Challenge. With hospitals already buckling under the weight of the ongoing COVID-19 pandemic, it makes sense to stop people from harming themselves in ways that could lead to them getting turned away from hospitals or, you know, getting TikTok in legal trouble.
Meet TikTok’s Spotify influencers
You might argue that the challenge is less dangerous than half the stunts in an episode of Jackass, but Jackass has doctors standing by, while the average person stacking crates on their lawn probably doesn’t.
Maybe TikTok can get rid of people telling viewers to ingest horse paste next.